None of these things in this manifesto are inherently bad.

We’re not battling evil.

The problem is that many people do things because they can, and not because they should.

Timeless design has a set of principles, like white fonts on black backgrounds are harder to read, or the glutes should be the strongest muscles in the lower body.

You just can’t outrun these things, no matter how ‘cool‘ it may seem to do the opposite.

Fettle believes that “fun” and “functional” don’t have to be mutually exclusive.

We love neat stuff as much as the next person, but we consider it our job to make people’s lives easier, not harder.

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