Most people address business as a linear system of improvement.

Doing A, results be B outcome?

Except when it doesn’t.

The weather doesn’t always co-operate, so we look at business like a biological system.

It’s holistic.

There are the people involved, the values it stands for, the purpose it serves, the services it provides, the products it makes, the revenue it generates and the profit it accumulates.

Everything affects everything.

Sure there are some guiding principles involved, but you should always expect the unexpected.

Business is an interrelated, constantly changing system, and we know what’s most important to us, so we place the most value on those things.

Why mess with nature?

‹ Back to Manifesto