Most people struggle to set up a home theatre, or keep their computer running smoothly.

Obviously they also struggle with their physical identity (which is how we got started).

We aim to keep things less complicated, but that doesn’t mean we’re simple.

What we’re really aiming for is optimization or balance.

Finding the right balance for our products and services in:

Ultimately we provide nothing more or less than what is needed given the demands of our products and services.

We look for the ‘minimal viable dose‘ or ‘the sweet spots.

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