Fettle is a principle oriented business, as such the Fettle Manifesto is a series of concepts we have developed and aim to live by.
Before you begin, you should understand where we’re coming from though.
The Web Should Empower Us
We design services and products that enhance quality of life. The web is the catalyst for the majority of our products and services, so we focus on making sure these products and services are both useful and easy to use.
How We Define Quality of Life
the degree to which a person enjoys the important possibilities of his or her life
Quality of life is a holistic approach, that is organic or biological in nature. If you’re looking for linear short term ‘fixes’ or ‘patches’ you’ve come to the wrong place.
We work with smart clients who understand that people are more than quantifiable data, so it is not merely tracking progress or results, that matters most. We work with process-oriented people, who are generally sick of the traditional health and fitness doctrine. These clients are hard to find, so when we get them we treat them really well.
Mindset is the Foundation
In the rest of this manifesto, you’ll get a look into the mindset (philosophy) we maintain for simplicity in design, our business influences, and the ideas that drive us is what we do.