We focus on functionality, not gimmicks.

Fitness and technology industries favour heavily the next gag, meme or gimmick.

Many of our peers do their best impersonation of Q (you know of James Bond fame?), toying with stuff that looks flashy or cool.

Why use a laser sword when a pen will suffice?

You don’t need a pen that’s also a parachute, you need something that works for the purpose you need it for, when you need it.

We don’t care about being the first to use the newest gadgets or gizmos, we believe that timeless design always wins and functionality is most important.

The basic principles of fitness and technology haven’t changed much in the last 10 years, only the role they’ve taken in our lives.

In the year 2100, we want you to look back on our work and think it’s applicable to 2100.

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